Summary: It turns out that designers with the chops to create the next big thing, aren’t, leaving a precarious question. For designers, it’s about cultivating the meaningful now, not speculating the meaningful next.
The intentions behind those flouting the next big thing then come into question.
The designers who work in the future have pivoted to the present at a time when most other professions are doing the opposite.
What are your ethics of speculating into the future when our present is broken?
Designers are here. Where are you?
Lucy West is a Melbourne-based design practitioner with over 12 years’ experience working across the design spectrum. She gets her kicks exploring new forms of design practice with a focus on design ethics and speculative design.
